It’s no secret that reels have exploded over social media in 2022. In fact, 2 billion people interact with reels every month and it’s projected that Instagram will have 2.5 billion monthly active users this year. Reels are sure to thrive in the language travel industry too. So, today we are going to give you some tips on how to make the best out of Instagram reels.

Use Creative Tools

Instagram gives you loads of creative tools that will help create authentic reels catered to your brand and make you stand out. You can add custom audio, adjust your video speeds and use the hands-free option with the use of timers. Don’t be afraid to experiment with the tools provided, see what works best for your brand and audience.

Share to Your Feed

The beauty of Instagram reels is that they are also accessible to people who are not following you yet, thus increasing your chances of adding to your followers. In order to increase engagement, Instagram has added a ‘Share to Feed’ button. This lets your followers get a glimpse of your reel when browsing and comment on it if they want to.

Engage

This has always been a prime factor when it comes to social media, and reels are no exception. Posting great reels can only get you so far. Liking, comments and even replying will increase your chances of engaging more customers. Followers can also easily post your reel as their story and if you engage with that story it is sure to add more hype. This in turn helps build a positive brand experience, and develop meaningful relationships with new and potential customers.   

Collaborate

Instagram allows you to tag people to your reels and also invite collaborators, enabling everyone to share the same reel, thus reaching each others communities and expanding your reach. Another option provided by Instagram reels, is the remix option: tap the three buttons at the bottom of the reel and choose remix. This lets you split the screen with the current reel and add your reactions to it, or add on your video to compliment that trend. This helps add free exposure and increase social engagement while giving you the option to repurpose some of your older, more successful reels.

The importance of reels is to have fun, experiment and be yourself. The biggest trend yet is authenticity. Don’t be afraid to showcase your brand and the people behind it - no filter needed.

Keep an eye out for our next installment on Instagram reels!